I get asked this alot.

The primary difference between GlowdayPRO and pretty much all other booking/patient record systems is that GlowdayPRO does all the things needed to keep your bookings and records in order, but it has been built to make marketing your aesthetics business easier.

We know that sorting forms and documentation is annoying, but it’s not going to make or break your business.

What will is your ability to market you, your services and your business appropriately.

Treading the line between advertising your business and adhering to the rules surrounding POMs like Botulinum toxin can be tricky.

Those who have a website and/or rely on social media platforms like Instagram, Facebook and TikTok to find new patients and communicate with existing patients need be aware of the rules that apply to marketing aesthetic services. Because, whilst there are no checks and balances in place for non-medical practitioners, medical practitioners have a statutory registration to protect.

The Committee of Advertising Practice (CAP), together with the Medicines and Healthcare products Regulatory Agency (MHRA), issued an enforcement notice to the beauty and cosmetic services industry on advertising Botox and other botulinum toxin injections on social media platforms.

Here's the low down on what you can and can't do when marketing your business on social media.

Fundamentally, in an industry where competition is intense, but quality is varied, one of the main aims of your marketing is to demonstrate that you are likeable, trustworthy, safe, legit and deliver great outcomes.

You may know these things about yourself, but potential patients don't unless YOU SHOW and TELL them.

Here are five easy ways you can do that.

Struggling to know what to post on social media? Not sure what content to create. Here’s 10 quick ideas that will fill up your blogs, socials and newsletters in no time.

It’s frustrating, isn’t it?

You’ve done the aesthetics training, bought the products, sorted your sharps disposal, paid for your insurance and you’re posting on socials regularly…but you’re just not getting the bookings…what’s going on? And more importantly, what can you do about it?

Well, you could have a marketing problem. Or a channel problem. Or a positioning problem. Or a location problem. Or a branding problem. But how do you know which? Here’s how…

Many practitioners start their businesses with their phone calendar, WhatsApp, bank transfers and pen and paper forms. Whilst it’s a good idea to keep things lean when you start up any business, there are fundamental things that are needed to succeed - processes, systems and automations being crucial.

Understanding your patient journey and putting into place necessary automations BEFORE you begin to market your aesthetics business is an important step that will allow you to focus on marketing your business, rather than spending your time on low value admin tasks that could easily be automated.

Knowing your personal and professional boundaries, communicating them clearly to your patients and enforcing them will help you achieve a version of work/life balance that works for you and prevent you from becoming resentful and burnt out.

Read on to discover how to find, communicate and enforce your boundaries.

Many practitioners set their prices by looking at what their nearest competitors are charging…but this is ALL WRONG!

Understanding your costs BEFORE you begin to market your aesthetics business is a critical, but often missed, step to building a successful aesthetics business. Read on for how to figure out your costs to inform your pricing.

Many practitioners think branding = logo + colours, but it is so much more than that.

Defining your brand BEFORE you begin to market your aesthetics business is a critical, but often missed, step to building a successful clinic.

Read on for how to create your aesthetics business brand.

How do you market your aesthetics business? Well, before you jump headfirst into Instagram, or Google Paid ads…STOP! You need some foundations in place BEFORE you begin to build your business.

Here’s the FIRST thing you need to do…know WHO you’re trying to attract…

Not sure where to get started with marketing your aesthetics business? Struggling to figure out where to spend your time?

Here’s an introduction to marketing for aesthetic practitioners.

It makes sense to pop you booking link in as many places as possible to make it obvious, simple and as easy as possible for your patients. “DM to book” “Email to book” “Call to book” require your patients to do work.

Here are 6 places you should pop your booking link.

“My clinic is quiet!?” “I’ve never been so quiet!?” “Is it just me, or is everyone quiet?”

I hear aesthetic practitioners say things like these often. And often they then go bonkers posting on Instagram to try to drum up some bookings. If this sounds like you, you need to read this…

“There’s too much competition”

“The market is saturated”

“I can’t compete with non-med pricing”

Are you even an aesthetic practitioner if you’ve never thought these things?!?

Read on to find out how to assess your competition and manage that monkey on your shoulder!

Great, professional photography get 7x more views, 25% more bookings and generate 40% more revenue than those with poor, shoddy photography.

If you’ve not invested in amazing photos for your business, you’re missing out.

What’s your most profitable treatment? Here’s a handy calculator to figure out the margins on your treatments…is it Botox? Or microneedling? Maybe a simple chemical peel?

Check out this handy calculator to work out your treatment margins.

The costs of running a clinic aren’t to be underestimated.

Whether you have a converted room in your home, a bespoke garden room, rent a room in a salon or have your own clinic space, there are costs associated with opening the doors each day.

Check out this handy calculator to work out how much it costs to run an aesthetics clinic.

Pen and paper, Excel and email and software that hasn’t been purpose built to house patients most sensitive, personal information are being used by independent aesthetic practitioners across the UK. Patient data is at risk, and often, practitioners have no clue.

Yet, legally, accountable practitioners are required to take appropriate measures to keep their patient data safe.

Should you pay VAT on your Botox? Are confused about VAT in medical aesthetics? Not sure what the rules are?

In this article, we will cover what VAT is, how it applies to medical aesthetic treatments, how to keep accurate records and what could happen if you’re not compliant.

Reviews make you feel good - everyone likes a pat on the back and the personal fulfilment they give. But for aesthetic practitioners, patients’ reviews hold lots more power and potential. Learn why.