I get asked this alot.

The primary difference between GlowdayPRO and pretty much all other booking/patient record systems is that GlowdayPRO does all the things needed to keep your bookings and records in order, but it has been built to make marketing your aesthetics business easier.

We know that sorting forms and documentation is annoying, but it’s not going to make or break your business.

What will is your ability to market you, your services and your business appropriately.

Not sure where to get started with marketing your aesthetics business? Struggling to figure out where to spend your time?

Here’s an introduction to marketing for aesthetic practitioners.

“My clinic is quiet!?” “I’ve never been so quiet!?” “Is it just me, or is everyone quiet?”

I hear aesthetic practitioners say things like these often. And often they then go bonkers posting on Instagram to try to drum up some bookings. If this sounds like you, you need to read this…

There’s no denying that having a presence on social media is important for aesthetic practitioners. But there’s also no denying that creating content, posting and engaging takes time and effort…that’s where out Monthly Content Bundles help!

A month’s worth of social posts, for you to edit, re-brand and post.

Practitioners typically invest thousands in their clinical training and then think “Shit…I’ve got no patients…I better set up an instagram and Facebook profile…Now…what should I post?”

They then follow a ton of other practitioners and re-hash the content they see. And then wonder why their marketing efforts aren’t fruitful.

Very very rarely do practitioners actually put themselves in the shoes of their patients when thinking about marketing. This leads them to work hard on their marketing for limited return and get despondent when they don’t get bookings.

So we’re going to cover some of the fundamentals of marketing and apply them to aesthetic businesses.

At some point, after your initial foundation fillers and toxin training, if you’ve decided aesthetics is a career you want to stick with, you start to think about adding additional treatments and modalities to your aesthetic clinic.

• But how do you know when it’s the right time to invest in a new treatment to offer?

• How do you figure out which is the best one to add?

• And how do you choose a course or device that is going to delight your patients and deliver a great ROI for your clinic?

Aesthetic practitioners that actively cultivate a positive online reputation through client reviews position themselves as trustworthy, client-focused professionals poised for long-term success in an increasingly competitive industry. GlowdayPRO helps aesthetic practitioners collect genuine, patient reviews to supercharge their social proof.

Automated post-treatment emails are an opportunity for you to not only communicate important post-treatment advice, but they are an overlooked and untapped communication channel.

Here’s how to level-up your post-treatment email to deliver great customer service & boost your business!

Discover tried-and-tested pricing strategies for aesthetics businesses that can help you attract the right clients and maximize profitability. From cost-based and value-based pricing to competitive and premium pricing, explore different approaches to find the ideal pricing strategy for your aesthetics business.

You’re here because you’re either interested in training in aesthetics or you’ve done your foundation course and are now wondering what to do!?

Here are the ten steps you need to start your aesthetics business.

Knowing where to start with marketing when you launch your aesthetics business is a minefield!

Here are 10 FREE online courses to help you get up-to-speed with all things marketing, content and social media.

The vast majority of aesthetic practitioners don’t think of revenue and profitability on a per patient basis, instead they focus on individual treatments rather than nurturing patients.

Knowing the Customer Lifetime Value (CLTV) of your patient personas will help you make better marketing, training and retention decisions, resulting in increased profits.

Do you know your LTV from your CAC? Do you know who your most profitable patients are? Or do you know how many toxin treatments you need to break even?

Read on to find out why identifying, knowing and nurturing your most profitable patients is critical to your success as an aesthetics practitioner.