Treading the line between advertising your business and adhering to the rules surrounding POMs like Botulinum toxin can be tricky.

Those who have a website and/or rely on social media platforms like Instagram, Facebook and TikTok to find new patients and communicate with existing patients need be aware of the rules that apply to marketing aesthetic services. Because, whilst there are no checks and balances in place for non-medical practitioners, medical practitioners have a statutory registration to protect.

The Committee of Advertising Practice (CAP), together with the Medicines and Healthcare products Regulatory Agency (MHRA), issued an enforcement notice to the beauty and cosmetic services industry on advertising Botox and other botulinum toxin injections on social media platforms.

Here's the low down on what you can and can't do when marketing your business on social media.

Learn why before and after photos are so important and can really help grow your aesthetics business and read our top tips for taking photos.

The CAP Code, the ASA and marketing in aesthetics.

Treading the line between advertising your business and adhering to the rules surrounding POMs like Botulinum toxin is tricky.

Here's the low down on what you can and can't do when marketing your business on social media.